free futures social good project
“Free Futures” is a social good campaign that aims to raise awareness and provide support for children with incarcerated parents. Our goal is to raise awareness, finances, and mentorship for these children, many of whom face unique challenges in the absence of their parents.
Shown above are two social media posts I created for the campaign. One is an Instagram post featuring a child running freely among a field of birds made to represent the feeling a child may get when you volunteer with the campaign. The other post is an Instagram story that shows a bird having his shoes tied. This was made to help the audience realize the fact that children with incarcerated parents do not have basic life skills and by volunteering you can help them develop these skills. Both posts show a call to action and relate to the campaign branding.